The establishment of Zvishavane Publicity Association (ZPA) will go a long way in promoting all aspects of Zvishavane which include mining, sport, arts, culture and tourism.

Speaking during the launch of ZPA, the Deputy Minister of Tourism and Hospitality Industry, Honourable Anastancia Ndlovu encouraged Zvishavane community to diversify their tourism products by introducing community based tourism projects.

Zvishavane town secretary, Mr Tinoda Mukutu who is also president of the association expressed his excitement about the launch and indicated that the association will assist the council to link with its stakeholders, enhance communication and rebranding of Zvishavane.

The Director of Midlands State University for Zvishavane campus , Professor Advise Viriri viewed ZPA as a voice that will publicise and disseminate information about tertiary, industry and commercial activities taking place in Zvishavane and its environs.

Zvishavane, a hub of all major mineral resources is one of the fastest growing towns in Zimbabwe and soon to be awarded town status.