Zimbabwe is positioning itself to tap into the world’s top ten tourism market.
This emerged during the Zanu PF secretaries of environment and tourism indaba held in Kariba.
The country significantly lost its share of tourist arrival s in the region over the past 20 years and players in the tourism sector believe an aggressive marketing approach is required to regain the lost market.
Zimbabwe Tourism Authority chief operating officer Mr Givemore Chidzidzi told Zanu PF secretaries of environment and tourism in Kariba that the country should try and court tourists from the world’s top ten generators of tourism in the western market.
“We want to explore ways to increase tourist arrivals. We lost 20 years of growth. If we need tourist arrivals to increase, we should go court them the top ten generators in the western market,’’ he said.
As part of efforts to add on to the list of local tourism products, the National Museums and Monuments of Zimbabwe is in the process of establishing historical shrines that depict the various forms of the liberation struggle, according to curator, Dr Happiness Marufu.
Guest speaker during the two day conference, Minister of State for Mashonaland West Cde Webster Shamu, also called for sustainable management of tourist resources and products.
“Kariba is sustained by tourism. We should sustainably manage the tourist resources. The industry has downstream employment benefits,” noted Cde Shamu.
Stewart Mtizwa, the Zanu PF director of tourism said one of the resolutions made during the indaba was the need to come up with concrete measures to protect the environment on which tourism is anchored.
Mr Mtizwa said; “We have agreed that our programmes as a party should put emphasis on the need to protect our environment without which we can’t talk of tourism”.
The delegates had an occasion to go on a tour of the Kariba dam wall and Padenga Holdings’ crocodile farm, before going on a two hour boat cruise.