“The Zimbabwe Broadcasting Corporation has partnered with the University of Zimbabwe towards the creation of new content and ideas for Zimbabwe’s media landscape.

Speaking at a content production workshop and signing ceremony between the two institutions, UZ Dean of Arts, Professor Itai Muhwati said there is an urgent need to decolonise the African mind through content that advances Zimbabwean and African values and agenda.

“This is a very critical partnership, we must expose the students to industry as this is the only way we can create competent people for industry and there has been an outcry that as universities we have not been linking students with industry. Our students will be able to benefit from this partnership and also contribute towards content creation,” Professor Muhwati explained to the delegates.

Some students who attended the workshop said the workshop was an eye opener as they realised they have a part to play in improving the content of the national broadcaster.

“As the future generation, it is important that we begin to provide content that appeals to us and ensure we tell our story and grow ZBC,” one student said.

“I got to learn so much about how to create content that is relevant and internationally recognised,” said one of the participants.

ZBC Director Radio Services and Special Projects, Mr Robson Mhandu highlighted that ZBC has been on a drive to improve programming in line with the country’s vision 2030.

“With the new thrust towards vision 2030 and engagement and re-engagement by the Government led by President Emmerson Mnangagwa, we saw it fit that these can be achieved partly through broadcasting and partnerships such as this one. The country’s universities will help us harness the talent in our future generations in creating content that appeals to the international market,” he said.

Award winning actress, Jessesi Mungoshi and prolific writer Aaron Chiundura-Moyo attended the workshop and shared their experiences and spoke on the importance of such platforms in the arts industry.

With the national broadcaster working towards improving programming in line with the country’s vision of becoming an upper middle income economy by 2030, engagement and re-engagement partnerships such as these, assist in achieving this goal.