Media practitioners in the country have been called upon to broadcast and publish articles that promote nation building.
This came out during a United Nations media workshop held in Masvingo.
Zimbabwe continues to grapple and deal with the challenges that were brought about by Tropical Cyclone Idai.
Coupled with a disastrous 2018/2019 summer cropping season due to low rains, many families have been left in need of food aid.
The UN is one of the organisations that is working with government in finding solutions and mitigatory measures to these challenges.
The UN is currently hosting a 3-day media workshop where they are updating journalists on programmes that have been done in disaster risk mitigation programmes, among other issues.
“We are meeting with journalists from Masvingo, Harare and Bulawayo on the programmes that we have been doing in response to disasters in the country. We will also have a field trip to show journalists what exactly we have been carrying out,” said UN communications specialist Mr Sirak Gebrehiwot.
In his opening remarks at the workshop, the Director for Media Services in the Ministry of Information, Publicity and Broadcasting Services Dr Anywhere Mutambudzi, who was standing in for the ministry`s Permanent Secretary Mr Nick Mangwana, challenged the media to play a critical role of publicising the challenges and threats facing the nation as well as highlighting the good work that would have been done in addressing some of these challenges.
“The UN continues to be a willing partner, ready to come in with interventions that help the country in dealing with various challenges,” he said.
Given the noble role that the UN plays in improving the quality of life in the world, it goes without saying that “it is pertinent for everyone to support its efforts”.
Focusing on the laws governing the media, Dr Mutambudzi said government is in the process of reviewing the country`s media laws and policies to create an enabling environment for practitioners.
He also indicated that the ongoing digitalisation project is now 37 percent complete, highlighting that progress has been hampered by unavailability of adequate funding.
“When complete the digitalisation project will revolutionarise media in Zimbabwe by improving universal access whilst broadening the scope for plurality and diversity and guaranteeing growth of the industry and creating employment,” said Dr Mutambudzi.
The media workshop will run until Wednesday.