The First Lady, Amai Auxillia Mnangagwa has commended arts groups from Bulawayo who have exported the Zimbabwean culture to the rest of the world.

Amai Mnangagwa was speaking at the launch of the Arts, Culture and Heritage policy.

“I am proud of Bulawayo groups such as Iyasa and Sandra Ndebele who have exported the Zimbabwean culture to the rest of the world, the endurance of the creative industries is indeed quite commendable,” said the First Lady.

Speaking at the event, local artists called on the government to bring back the 75 percent local content policy.

Artists called on the government to support the arts industry by re-introducing the 75 percent local content policy on all radio and Television stations as it promotes growth in the arts sector.

A number of artists, including Bulawayo based artist, Sandra Ndebele, highlighted that the re-introduction of the 75 percent local content policy would go a long way in promoting local artists.

They also emphasised that music is an industry with the potential to immensely contribute to the growth and development of the country’s economy.

The artistsĀ  said the reinforcement of the policy will go a long way in marketing their culture and craft to the outside world.

The First Lady also had a chance to tour the Bulawayo Art Gallery, accompanied by Doreen Sibanda, the Executive director of the National Gallery of Zimbabwe and Butholezwe Nyathi, the Bulawayo regional director.