Adelaide Chikunguru

A business strategist and media practitioner, Adelaide Chikunguru is the Chief Executive Officer of the Zimbabwe Broadcasting Corporation.

With a combination of passion and intellect, she has a wealth of knowledge and experience in communication, media, marketing and business leadership. She began her career at Mike Hamilton Public Relations Consultants. Driven by her passion for communications and marketing, she joined NetOne (Telecoms) in 2003 as a Corporate Relations Executive before joining Touchline Ogilvy & Mather (Tanzania) as General Manager in 2007.

She joined Tongaat Hulett Sugar operations in 2011 where she assumed a senior management position. She rose to become Group Corporate Affairs Executive responsible for education (covering 22 schools), Tongaat Hulett Hospitality, as well as Stakeholder Relations. She was in charge of Corporate Social Investment projects and Public-Private Partnerships with the Government of Zimbabwe.

Adelaide’s academic qualifications include a Bachelor of Science Honors , a Masters’ degree in Media and Society Studies, and several management qualifications.
She is currently spearheading the turnaround strategy for the giant national broadcaster as it transforms into a dominant media organization in Zimbabwe and Southern Africa.