zta.jpgThe Zimbabwe Tourism Authority (ZTA) attended the Arabian Travel Market Tourism Expo that ran from the 2nd to the 5th of this month in Dubai.

According to the ZTA Head of Public Relations and Corporate Communications, Mr Sugar Chagonda, the visit was centred on marketing the country’s new brand “Zimbabwe a world of wonders,” as well as gathering market intelligence.

Chagonda added that the other key issue discussed on the sidelines of the expo was the possible re-engagement of Airlines to tour the Zimbabwean route.

The visit by the ZTA, to sell the Zimbabwe brand comes at a time when the authority is preparing for the Sanganai /Hlanganani Travel Expo which runs between the 11th and the 13th of October.