The Zimbabwe Tourism Authority (ZTA) says it is pleased with new investments and expansion work being done by existing tourism operators in Victoria Falls.
The work is aimed at boosting operators’ capacity and meeting the envisaged surge in demand on the back of growth in tourists’ arrivals.
ZTA said the increase in room occupancy from 48% to 58% during the first quarter of 2017 and the projected surge in tourist arrivals should stimulate tourism operators to boost their capacity in order to meet demand.
ZTA Victoria Falls Regional Manager, who was among the guests during the launch of the upgraded Masuwe Safari Lodge, Mrs Tsikadzashe Mberi said the authority is pleased with new investments and expansion work taking place in the resort town of Victoria Falls.
The resort town currently has eight hotels and 48 lodges which are operational and have combined capacity of around 3800 rooms.
Tour operators and traditional leaders who graced the launch event said there are bullish of the growth prospects of the domestic tourism industry, stressing the need for the growth to be inclusive.
Improved business confidence in Victoria Falls is being driven by the surge in tourist arrivals following the commissioning of the US$150 million new look Victoria Falls International Airport which has a passenger handling capacity of 1.5 million per annum.