The Zimbabwe Olympic Committee (ZOC) says there is need for a comprehensive marketing strategy if national sport associations are to attract sponsorship, spectatorship and interest.
The call was made on the sidelines of the 4th module of the 4th intake of the Advanced Sport Management Course (ASMC) held at the ZOC headquarters in Harare over the weekend, where participants were taken through an important module on managing marketing.
ASMC Facilitator and ZOC board member, Anna Mguni said marketing is key for national sport associations especially in their endeavour to source sponsorship, but however expressed concern that most associations struggle on the marketing front.
â€œWe need to be able to sell our sports and activities to attract sponsorship, spectatorship and interest, but unfortunately many organisations fall short and I think it is an activity participants will take back to their associations to better develop the marketing plan,â€ said Mguni.
The module on managing marketing focused on a diverse number of areas ranging from what can be marketed, managing the quality of products that are to be marketed, sponsorship issues, and communication and developing a marketing strategy, among others.