The Zimbabwe International Trade Fair (ZITF) has unveiled the 2019 marketing campaign in line with its 60 years of existence in attracting regional and global businesspeople to start projects in the country.

This comes as Zimbabwe works towards becoming an upper middle income economy by 2030 by opening up the economy to international investors.

Launching the ZITF 2019 marketing campaign, the Minister of Industry and Commerce, Cde Nqobizitha Ndlovu said in this vain, ZITF has therefore been identified as a platform for the country to engage the global community.

“The outlook for next year seems very positive, with the support of whole of industry, the ZITF company looks to a fruitful and successful exhibition. The show will feature several concurrent discussion platforms aimed at driving discussion on social economic growth and development in line with the transitional stabilization program,” he said.

“The Ministry of Industry and Commerce is working with the ZITF Company as well as local business bodies to organise targeted delegations, both local and foreign to attend the show. The ZITF Company has availed 49 631 square meters for next year’s exhibition; of which 63,7% has already been taken compared to 59% sold same time last year,” added Minister Ndlovu.

Local exhibitors were urged to take advantage of the integral networking and sourcing platform offered by ZITF 2019.

“ZITF 2019 will provide an opportune engagement platform between and among trading and cooperating partners, potential investors, international and local business people,” Minister Ndlovu said.

ZITF Board Chairperson, Ms Ruth Ncube said preparations for the ZITF 60th edition next year have already started.

The special trade show will run from 23 to 27 April 2019 at the ZITF grounds in Bulawayo under the theme: ‘Propagating Industrial Growth Through Trade and Investment.’