Journalists have been urged to play a leading role in complimenting government policies on water as it thrives to improve the quality of
life for both the urban and rural populace.This follows the launch of the Zimbabwe National Water Authority (ZINWA) Media Awards aimed at promoting water conservation.
The media has been urged to research and consistently report on water issues, to raise awareness of the importance of safe water usage and management so as to improve the lives of Zimbabweans and promote water conservation.
Guest of Honour at the launch of the awards, Media, Information and Publicity Minister, Cde. Webster Shamu said the media should sell the water issue to the public so that it can be adopted by all.
He appealed to the journalists to be objective and constantly report on the improvement of water management for the awards to meet the intended aims.
â€œWater is the essence of life, it is vital to inform the nation on safe water use and conservationâ€¦.â€¦I believe that these awards are the best thing as they encourage management of development projects and raise awareness levelsâ€¦,â€ said Cde Shamu.
The Secretary General of Zimbabwe Union of Journalists, Foster Dongozi echoed Cde. Shamuâ€™s sentiments and said he believes the awards will improve the standard of journalism and urged the government to come up with an action plan to capacitate the media on environmental issues that include climate change and global warming which have a direct impact on water.
â€œGovernment should come up with an action planâ€¦.we are prepared to cover these issuesâ€¦..the information is minimal that is why we have had less reportage on water as the journalist is uninformedâ€¦,â€ Dongozi said.
The awards which were launched in the capital, will be held quarterly and will have three categories namely print, electronic and radio, with winners pocketing $1 500 and will have an overall winner whose prize is yet to be advised.