ZimTrade has embarked on a capacity building training programme for the clothing and textile industry to promote an export culture by local companies.
ZimTrade engaged 12 clothing and textile companies under its export capacity building initiative where it seeks to promote exports.
According to a ZimTrade monthly newsletter, 12 firms have so far participated in the capacity building programme under the marketing and branding for international competitiveness.
In the newsletter, ZimTrade Associate Trainer, Mr Dennis Choguya, who was one of the facilitators at the training programme, emphasized the need for companies to embark on product differentiation when pursuing export markets.
According to the trade map, the global import bill for clothing and textiles was worth US$428 billion in 2015, with USA, Germany, Japan and UK being the largest importers.
Zimbabwe’s clothing and textile manufacturing sector has experienced a growth trajectory over the past 5 years, with exports growing from US$3,1 million in 2012 to US$8,2 million in 2016.
Zimbabwe’s major export destination for clothing and textiles was South Africa with a share of 80 percent while the rest of the SADC region contributed 16 percent.
Market surveys conducted by ZimTrade in Mozambique, Zambia, Angola, Namibia and DRC have shown that there are opportunities for clothing and textiles in those countries.