Zimbabwe’s coffee production sector is bound for a major boom following an interest by global coffee processor Nespresso for a long-term investment plan to revive the country’s coffee industry and stimulate the rural economy.
A huge boost for the coffee farming industry especially small holder farmers following an announcement by Nestle’ Nespresso Global to buy more than 95 percent of the high quality coffee by Zimbabwean smallholders this season which will be available to global consumers in 2019.
Nespresso Global Chief Executive Officer Jean Marc Duvoisin confirmed through their official website that they are investing in reviving coffee farming in different regions of the world, where adverse conditions have impacted the lives of farmers and their ability to grow and nurture their coffee industries.
Zimbabwe’s coffee producing industry has suffered a severe decline over the last 18 years from a peak potential of 15 000 tonnes under 8 000 hectares to the current 430 tonnes produced over 379 hectares.
But it’s a sector that wields a lot of potential given the country’s history in producing high quality coffee in areas such as the Eastern Highlands, Goromonzi, Guruve, and Hurungwe.
Essentially the Swiss based group will provide training and technical assistance to 400 smallholder coffee farmers over the next five years in a campaign to boost the country’s output of quality sustainable coffee.
A non-profit making organisation Technoserve that is working with the global coffee processor is optimistic of a quick turnaround of the country’s coffee sector after its president and CEO William Warshauer stated through the issued statement that their partnership with Nespresso and the farmers of Zimbabwe will help transform one of the country’s most promising sectors and share more of its incredible coffee with the world.
The revival of the Zimbabwean coffee industry is part of Nespresso’s commitment to investing in coffee communities to create sustainable sources of income, preserve the environment and ensure coffee availability for future generations.