Southern Africa’s Siamese twins Zimbabwe and Zambia demonstrated their strong ties by sharing an exhibition stand at the ongoing 2019 Madrid Tourism Expo with both countries pledging to scale up cooperation in tourism sector though joint marketing initiatives.

Efforts by outsiders to have two sister counties Zimbabwe and Zambia fight over the jaw-dropping Victoria Falls have over the years failed with the two nations opting for cooperation as opposed to dispute.

The 2019 Madrid International Tourism Expo saw Zimbabwe and Zambia sharing an exhibition stand as testimony to the cordial relations and commitment to grow the tourism sector on both sides of the Zambezi River.

Head of the Zimbabwe delegation to the tourism expo Environment, Tourism and Hospitality Industry Minister Cde Prisca Mupfumira said the Southern Africa region can only grow the tourism sector through smart partnerships and by implementing a coordinated destination marketing strategy.

“We are so excited to be sharing an exhibition stand with our neighbours Zambia. We can only achieve more as SADC if we are to prioritise joint destination marketing,” said Cde Mupfumira.

In 2019, Zimbabwe and Zambia agreed to set up a joint tourism facilitation committee to coordinate combined marketing campaigns and deliberate on issues affecting the critical sector as the two friendly countries seek to unlock full potential of the hospitality industry.

The two countries which co-hosted the 20th Session of the UNWTO General Assembly are currently implementing the Kavango Zambezi (Kaza) Univisa Project to ease tourist travel back and forth between the two nations.