zim-zambia univisa.jpgZimbabwe and Zambia have agreed to establish a universal-visa (Uni-visa) system on top of re-branding the Victoria Falls as the two countries step up efforts to jointly market their tourist facilities.

  

The move to have a uni-visa will facilitate free movement of tourists and visitors between the two countries thereby facilitating the sharing of economic gains from tourism.

 

  

Permanent Secretary in the Ministry of Tourism and Hospitality Industry, Dr Sylvester Maunganidze said following meetings held by officials from his ministry and their Zambian counterparts, it was agreed that the two countries should introduce a uni-visa and talks are in progress on how to implement the system.

 

“We are in talks with Zambians to come up with a uni-visa system. It is part of an ongoing process between us and our neighbours in enhancing cooperation between the two countries,” he said.

 

Zambia Tourism Board Member, Mr. Matongo Matamwandi said there was a need for Zambia and Zimbabwe to forge a united front in marketing the Victoria Falls, saying the first step was to re-brand the tourist attraction facility.

 

He said: “What we need is a clear strategy to map the way forward. We realized that Victoria Falls is in Zambia and in Zimbabwe as well. To market the place on separate terms is not helping either of us. In marketing the place as a united force we need to start with a re-branding exercise as perception sells.”
 
Over the years, Zimbabwe has been receiving bad publicity especially from the hostile western media, a situation that negatively affected the country’s tourism sector.

 

The Victoria Falls, which is Zimbabwe’s premier tourism destination, has been exploited in the process by some tourism marketing firms in South Africa who mislead tourist into believing it is as a part of that country.