Zimbabwe is now well poised to regain its tourism foothold in the United Kingdom leveraging on follow up meetings by a delegation of tour operators and the media from that source market who jetted into the country today.
Zimbabwe used to host thousands of arrivals from the UK but figures drastically declined over the last two decades resulting from strained relations.
The tourism ministry has once again relaunched its marketing drive in this traditional market, hoping to increase arrivals through the mantra Zimbabwe is open for business.
A visit by the Minister of Tourism and Hospitality Industry Cde Prisca Mupfumira this month to court investors from the UK market has been reciprocated by a delegation of tour operators, media practitioners and diasporans under an initiative expected to promote the country’s tourism sector.
The pitch by the minister to court potential investors saw her engaging representatives from British Airways in a bid to reengage the global airline.
An improvement in arrivals from the United Kingdom, Germany as well as the huge Asian market will contribute significantly to the country’s gross domestic product.