Zimbabwe alongside other SADC countries in the Regional Tourism Organisation of Southern Africa (RETOSA) will participate in this year’s edition of the Japanese Association of Travel Agents (JATA) Tourism Expo to be held from the 21st to the 24th of this month in Japan.

This comes as the government moves towards increasing tourist arrivals from the Asian market and promote brand Zimbabwe.

JATA is an annual event held in Tokyo and is considered the largest professional travel show in Japan.

Speaking at a press briefing in the capital, the Deputy Minister of Tourism and Hospitality Industry  Cde Anastancia Ndlovu who will be leading Zimbabwean delegation said a number of events are lined up to promote SADC region to the Japanese tourist market.

This will be the third year running for all SADC member states to participate at the JATA Tourism Expo in collaboration with the Japan International Cooperation Agency (JICA).

Currently the SADC region is receiving 60 000 Japanese tourists annually.

This year Zimbabwe received plus or minus 30 000 tourists.