Zimbabwe is set to participate and market its tourism products at the International Travel Bourse (ITB) to be held in Berlin, Germany starting tomorrow (Wednesday).
Tourism and Hospitality Industry Minister, Dr Walter Mzembi is leading a Zimbabwe delegation to the ITB in Germany.
The ITB, which has attracted over 185 countries and 10 000 exhibitors kicks off tomorrow and ends over the weekend.
Commenting on Zimbabwe’s participation at this global tourism exposition, the Zimbabwe Tourism Authority (ZTA) Head of Corporate Affairs, Mr Sugar Chagonda said all is now set for the show and Zimbabwe is raring to go.
A total of 15 companies from Zimbabwe are exhibiting at the ITB Berlin and these include the African Bush Camps, African Sun Hotels, Civil Aviation Authority of Zimbabwe, Rainbow Tourism Group, Shearwater Victoria Falls, Zambezi Cruise Safaris, and Zimbabwe International Trade Fair among others.
The ZTA chief executive Mr Karikoga Kaseke paid homage to the Zimbabwe tourism operators participating at the fair and expressed optimism that they will consolidate and grow their market share by securing lucrative business deals.
The ZTA boss added that Zimbabwe’s participation at the ITB and other related international travel fairs is premised on the need for continuous investment in aggressive marketing in order for the tourism sector to achieve the projected growth rate.
Germany contributes 18 percent of European arrivals into Zimbabwe and ranks third after the United States of America and UK, contributing 26 355 arrivals in year 2015, a drop from the 76 000 arrivals attained in 1999, which was Zimbabwe’s tourism peak hence the need for aggressive marketing to regain the lost market share.