Government says exhibiting at the forthcoming COMESA Summit in Malawi will enable exporters to regain their market share in the region which had slumped over the years owing to low productivity.
The forthcoming 15th COMESA Summit will be preceded by the 7th COMESA Business Forum, which seeks to find ways of deepening regional integration within the bloc.
The business forum will provide a platform for regional business people to interact and proffer ways of exploiting business opportunities existing in the regional trading bloc.
In an interview in Harare this Monday, the Permanent Secretary in the Ministry of Regional Integration and International Cooperation, Mr Tedious Chifamba said regaining the countryâ€™s market share is critical as the local manufacturing industry has improved immensely owing to a stable macro-economic environment.
â€œParticipation of local business people at the business forum is critical towards boosting confidence within the region on the capacity to meet their export needs. So the moment the region regains confidence in us, then we will be able to also regain our market share,â€ Mr Chifamba said.
Information from Malawi show that more than 500 delegates will participate in the Business Forum with investors from other parts of the world also expected to take part.
Issues to do with non-tariff barriers, time spent by truckers at border posts and transport fees are set to take centre stage.