Zimbabwe is targeting to unlock value from the tourism sector with the adoption of a comprehensive national tourism sector strategy.
Consultations towards the formulation of the strategy begins this week with expectations that the framework will help guide the future growth of the tourism industry.
From the 8th to the 15th of this month, the Ministry of Tourism and Hospitality Industry will be conducting workshops aimed at soliciting stakeholders’ input in the formulation of the national tourism sector strategy.
Among the areas to be covered are Harare, Bulawayo, Mutare, Chinhoyi, Masvingo and Victoria Falls.
Tourism and Hospitality Industry Minister, Cde Priscah Mupfumira is confident the adoption of the tourism strategy will contribute to the revitalisation of the tourism industry and ensure that the sector’s contribution to the gross domestic product reaches the targeted 20 percent.
Cde Mupfumira highlighted the need for a shared vision and support from the enabling sectors such as transport, telecommunications and energy in growing the country’s tourism sector.
According to Treasury, the government’s thrust in 2018 is to strengthen destination marketing, paying special attention to high spending markets to increase tourism receipts.