elephants.jpgProminent Brazilian hunters who are in the country for various expeditions say there is need for tourism marketing authorities to launch an aggressive publicity campaign in emerging source markets such as Brazil.


The four member delegation from Brazil which is in the country for a hunting and sight seeing says the country has a potential to regain its status as the hub of wildlife-based tourism as it is richly endowed with wild animals.


Head of the delegation, Dr Jorge Hallak says Brazil is a potential niche market for Zimbabwe but called on players in the sector to aggressively market this country as a safe tourist destination.

“We have since realised that this country is an important player in the tourism sector but what we think should be done is for authorities to extensively marketing its products especially wildlife.


“The greatest strength lies on the untamed wilderness we find in this country,” said Dr Hallak.


Zimbabwean based professional hunter, Mr. Marieth Mashonganyika, who is accompanying the group said community-based conservation programmes in the country are an important instrument in improving the lives of communities which live near wildlife sanctuaries.


“The CAMPFIRE programme is one which benefits from spot hunting proceeds as all the money generated is aimed at assisting the communities,” Mr. Mashonganyika said.


The four member delegation will be in the country for the next 18 days and will also visit places such as Hwange National Park and the Victoria Falls, among others tourist destinations.


Last month Zimbabwe hosted the Brazilian national soccer team which came for a friendly match against the Warriors in a move meant to promote Zimbabwe as a preferred tourist destination for the South Americans and other markets.