The International Tourism Bourse (ITB) held in Berlin, Germany ended on a reportedly high note with travel and tour operators expressing interest in repackaging Zimbabwe as a destination of choice.
According to members of the team which attended the ITB, the majority of travel and tour operators from Europe and Germany in particular some of whom last packaged Zimbabwe in the 1990s, expressed interest in re-engaging the country with the intention of making it a destination of choice.
Zimbabwe Tourism Authority (ZTA) spokesperson, Mr Sugar Chagonda said most of the travel and tour operators said they would like to visit Zimbabwe on a familiarisation tour to enable them to confidently market the destination.
The 44th edition of the ITB attracted more than 10 000 exhibitors from 180 countries and more than 170 000 trade visitors, and was held from the 7th to the 12th of March 2012.
More than eight companies from Zimbabwe and two German operators represented the country at Europeâ€™s premier travel trade fair, the ITB.
Meanwhile, problems at Air Zimbabwe might scuttle the countryâ€™s efforts to attract more tourists as tour operators in Germany expressed concern at lack of accessibility by air to most of the places of interest within the country.
Though Tanzanian Airline is expected to start coming to Zimbabwe from April while Air Namibia is set to increase its flights, analysts believe Air Zimbabweâ€™s operation will have more positive developments to the whole economy.