Government says there is need to quickly migrate from analogue to digital television broadcasting to allow the growth of private media organisations such as Mai Chisamba productions and other content producers.

Ambassador Simon Khaya Moyo said this while addressing a gathering during celebrations to mark the 10th anniversary of Mai Chisamba productions and media consultancy in Harare.

Speaking on the sidelines of the commemorations, Dr Chisamba said it is necessary to promote local languages and culture as is the case in other countries.

The Zimbabwe Broadcasting Corporation Head Radio and Television Services, Mrs Tendai Madondo said ZBC News has worked in conjunction with Mai Chisamba to produce a valuable programme on television that has increased it viewership over the years.

The event was also attended by the Minister of State for Harare Metropolitan Province Cde Miriam Chikukwa, business executives and stakeholders from the media industry.