Visiting Jamaican Reggae musician, Lutan Fyah (pictured) has pledged to work with the government of Zimbabwe as a cultural ambassador, through cultural exchange and perception management.The Jamaican reggae artist who paid a courtesy visit to Tourism and Hospitality Industry Minister, Cde Walter Mzembi in the capital, pledged to work as a tourism ambassador and described Jamaica and Zimbabwe as culturally linked.
The â€œCome overâ€ star described Zimbabwe as a second home for him and said he would be pleased to work with the tourism authority in the development of music as well as the realisation of the local version of Hollywood.
Minister Mzembi said working together with Lutan Fyah can help in the national rebranding and perception management drive.
Lutan Fyah is in the country ahead of his show on Friday.
Born Anthony Martin, the artist who started his career in 1999 after quitting professional football, has proved to be popular due to his lovers and conscious message.