Zimbabweans countrywide have come to embrace the concept of Valentine’s Day despite the origins which comes with it.

however, Valentine’s Day is a beautiful day that speaks of love and romance, it is considered as one of the most romantic days of the year.

The 14th of February is certainly a big day on the calendar for many couples young and old, with almost everyone receiving or expecting something very special from their loved ones.

According to some who believe in the day, it is also a bitter pill to swallow for those who did not receive anything on this lovers’ day

Flowers are a beautiful symbol of expression and have become an integral part of the occasion of Valentine’s Day, especially roses.

For the florists and some shop owners Valentine’s Day is the highlight of their business year because of the money it brings.

Valentine’s Day might have originated as a Western Christian feast day honouring St Valentines but most Zimbabweans seem to have embraced this day, after all love is beautiful.

In Bulawayo, this year’s Valentine’s Day was on a low key as most people treated the day just like any other.

Popular Valentine’s Day hot spots in the City of Kings and Queens were quiet as lovers failed to celebrate the day compared to previous years.

However, few people could be seen buying flowers and gifts for their loved ones.

Florists and shop owners acknowledged that they recorded low business.

The mood was also spoiled by heavy rains that poured during the day in the city forcing florists to seek for cover and close business for some time.

For many it’s a time to celebrate romance and exchange the three most popular gifts – chocolates, flowers and cards.

Some of those who spoke to ZBC News had mixed feelings about this day.

However, some were of the opinion that every day should be a day of celebrating love.