The ZBC management has been commended for its turnaround strategy with its members of staff being urged to come up with content that celebrates the obtaining cultural diversity in the country.

The ZBC board has been touring the public broadcaster’s studios to get an appreciation of the progress the station has made under its turnaround strategy in the past four years as well as to witness the operations of some of the new radio stations that have become part of the national broadcaster.

The board which was accompanied by the ZBC top management began their tour at Harare’s Pockets Hill Studios, passed through Gweru where they saw the new radio station, Central Radio before concluding their tour at Montrose Studios in Bulawayo today.

Speaking to ZBC News after the tour, board chairman Father Gibson Munyoro said he is impressed by the good work being conducted by the ZBC management and staff.

ZBC vice board chairperson Dr Cleopatra Matanhire-Mutisi and a board member Ms Joyce Makwenda said there is need for the public broadcaster to continue decentralising its programming as it seeks to celebrate cultural diversity.

ZBC is currently upgrading most of its studios to become digital compliant as the country is undergoing the digitalisation process which shall ultimately result in the opening of more television stations.

The coming of the social media has impacted the society both positively and negatively. 

Embracing the use of social media by traditional media is viewed as a positive step in keeping viewers informed about local and international developments.

The state-of-the-art broadcasting unit was one of the centres of attraction, while new and refurbished studios were another positive development for the national broadcaster.