The Zimbabwe Broadcasting Corporation (ZBC) is implementing content generation agreements with tertiary institutions.

ZBC CEO, Mr Patrick Mavhura and Chinhoyi University of Technology (CUT) Vice Chancellor, Professor David Simbi this Friday signed a memorandum of understanding (MOU) that will see the two parties benefiting from sharing television and radio content.

Professor Simbi said the institution is ready to implement the agreements, including a talk show where students will get to tell their own story.

“We have been waiting to kick-start the agreements and we have some completed programmes. We believe that together we can contribute to building our nation through such partnerships,” he said.

Mr Mavhura said the national broadcaster is establishing partnerships with all tertiary institutions, including initiatives to get live broadcasts from universities.

He said tertiary institutions have the potential to contribute the desired programming.

“We would want CUT to be our centre of live broadcasts in Mashonaland West Province. We must be able to get live crossovers. We are also working with other institutions including Great Zimbabwe University. We would love to see students sharing their stories at colleges. That way, the nation will get to know their challenges and aspirations,” he said.

Tertiary institutions are mostly comprised of youths and this segment has unique expectations from the national broadcaster, with the inclusion of students expected to see that critical group getting desired programming.