The Zimbabwe Broadcasting Cooperation (ZBC) has begun an initiative to protect content producers and developers from the scourge of piracy through a memorandum of understanding (MOU) signed with the African Regional Intellectual Property Organisation (ARIPO).

For many years the arts industry has lost substantial revenue through piracy exposing many artistes.

The greatest shortcoming has been the absence of a legislative instrument to protect their work.

Going forward this challenge is set to be mitigated following an agreement signed between the ZBC and ARIPO.

Speaking at the signing ceremony, ZBC chief executive officer Mr Patrick Mavhura said it is high time the country’s creative minds benefit from their innovations.

Protecting entrepreneurs, content producers and developers represents an opportunity for Zimbabwe to build its socio-economic programmes and enhance the competiveness of the arts industry.

The MOU will see ARIPO and ZBC engaging content producers and developers and entrepreneurs in awareness campaigns on the importance of intellectual property, promotion of innovation and creativity and training of ZBC personnel on intellectual property.