The Zimbabwe Broadcasting Corporation (ZBC) maintained its grip at the top of other media outlets after its television channel and radio stations dominated the latest Zimbabwe All Media Products Survey (ZAMPS) results for the final second half of 2018.
The results also revealed that advertisers are falling over each other to get a slot on the ZBC Main News bulletin.
Despite a slight decline in listenership across all electronic media outlets, ZBC media channels maintained their position as the outlets of choice with ZBC TV claiming 24 percent of the market share while Radio Zimbabwe has 35 percent, followed by National FM at 17 percent.
Two other ZBC radio stations – Classic263 (formerly S FM) is at one percent and Power FM 10 percent.
Zi FM has 4 percent with Star FM having 11 percent.
ZBC Head of Marketing and Sales Mr Isheunesu Mugadza said ZBC will continue responding to the demands of the people in its programming to ensure it keeps the market satisfied.
The Chairman of the Zimbabwe Advertising Research Foundation Mr Gillian Rusike said the slight decline in the consumption of media products across all sectors in the second half of 2018 could be because the euphoria created by the harmonised elections at the beginning of the year has subsided.
In the print section, Zimpapers publications, The Herald and The Sunday Mail topped their daily and weekly publications categories respectively.