The Ministry of Tourism and Hospitality Industry has appointed renowned legendary former football stars as global ambassadors for Zimbabwe’s tourism sector in an effort to boost the industry.
Over the years, Zimbabwe’s image has been battered by negative portrayal which affected the growth of the local tourism sector as foreign governments tagged it ‘not safe for travel’.
In an effort to spruce up the image of the country, Minister of Tourism and Hospitality Industry Mrs Prisca Mupfumira appointed more than seven former World Cup soccer stars as ambassadors for Zimbabwe.
The appointments came during a dinner held for Zimbabwe’s soccer legends and World Cup soccer legends soon after their match played at the National Sports Stadium.
“Let me take this opportunity to appoint these World Cup legends as our ambassadors. They will really tell the Zimbabwean story as it is. Their impact will see us receiving more tourists from Europe, Asia and the like,” said Minister Mupfumira.
She anticipated the impact these legends are going to have to the outside world as their combined social media following tops one billion people.
During their stint in Zimbabwe, the legends toured several tourist destinations in the country including Victoria Falls.
Tourism is expected to play a crucial role in the recovery of the economy hence the need to come up with sector-specific strategies to boost the industry.