Dual listed firm on the Botswana and Johannesburg Stock Exchanges, Wilderness has shown confidence in the Zimbabwean tourism market by relaunching its brand in the country and increasing capital injection for local operations.
The tourism group which is involved in air travel and tours as well as safaris for regional and international tourists is optimistic that arrivals in the country which have been on the increase since 2009 will continue on the upward trend.
The safari operator has since injected US$1.8 million in an aircraft for local operations in order to meet growing demand.
Speaking at the launch of its consolidated new brand, Wilderness Air Chief Operations Officer, Neil Lumsden said Zimbabwe is an attractive tourist destination boasting of several reputable sites.
The tourism operator which is present in five countries including Malawi, Namibia, South Africa, Botswana and Zimbabwe last year recorded turnover of one billion pula.
Several tourism operators have shown confidence in the local industry in response to improved macro-economic conditions as well as aggressive tourism marketing by the Zimbabwe Tourism Authority.
A group of tourism operators recently unveiled plans to build a US$6 million eco-tourism estate, the Hippo Creek just outside Harare.