Most major hotels in the country’s premier tourist destination Victoria Falls are fully booked for the Easter holiday with average room occupancy currently at 84 percent according to latest figures from the Hospitality Association of Zimbabwe (HAZ).
As of Thursday the 29th of March, the average room occupancy was 84.3 percent.
The increase in bookings has been attributed to the renewed confidence in the destination and the ongoing aggressive marketing drive.
HAZ Victoria Falls Chapter Chairman Mr Farai Chimba said the industry is excited about the positive figures and is bullish of a strong performance by the sector during the second quarter of this year.
“It has been a good start to the year so far, and we are excited that room occupancy continues to improve. As for Easter, most of the major hotels are fully booked and currently the average room occupancy for the resort destination is 84.3 percent,” said Mr Chimba.
Mr Chimba said given the positive outlook, most operators are in the process of positioning themselves and upgrading their facilities in order to derive maximum benefit from the envisaged boom.
During the first two months of the year, international arrivals at Victoria Falls International Airport rose by 40 percent compared to the same period in 2017 with expectations of the surge in the arrivals will continue this year on the back of the mantra by President Emmerson Mnangagwa that Zimbabwe is open for business.