zimtrade1.jpgLocal firms have been advised to add value to their produce for increased export receipts, thus increasing revenue base.

With the nation anticipating economic growth from the current 40% to a target of 60%, local trade promotion body, ZimTrade has called on local firms to add value to their produce to attract growth through exports.

In an interview with ZBC News in Harare, ZimTrade Deputy Chairman, Mr Kenzias Kabota said value-addition is critical for exporters for increased revenue base.

“Adding value to local products increases export receipt, so it is important for local firms to consider that for the growth of the industry,” said Mr Kabota.

“It is also important for the local firms to engage relevant authorities in addressing critical challenges such as power shortages for industry to increase its capacity utilisation.”

Value addition will ensure that local products compete on both regional and international markets and hopes are high that through assistance from ZimTrade, the local industry will be able to attend regional and international fairs to create a base for their products.