The government says a US$5 billion tourism industry for Victoria Falls alone remains feasible on the back of the recent boom in the tourism sector and has called upon the tourism players to invest more in upgrading the facilities in order to meet the growing demand.
The Zambezi River god, the Nyaminyami continues to smile on Victoria Falls with most operators acknowledging a significant change of fortunes.
The government has also expressed satisfaction with the recent surge in business driven by a surge in arrivals and increase in airlines flying into the destination.
Tourism and Hospitality Industry Minister Dr Walter Mzembi says a US$5 billion tourism industry for Victoria Falls alone remains feasible and challenged tourism operators as well as the support industries to up their game in order to meet the demand for more rooms and better facilities.
Dr Mzembi, who toured the Batonka Guest Lodge which was opened last year, said the sector is likely to have a serious rooms deficit, if the current momentum continues.
Meanwhile, the government says the multi-million dollar Victoria Falls Theme Park which is now taking shape will significantly contribute to the realisation of the US$5 billion tourism industry target.