Urban grooves producer, Russell Chiradza and MacDonald Chidavaenzi have teamed up in an initiative to promote raw talent through compilations of urban grooves music.The two producers, Russell Chiradza, better known as â€œRussoâ€ and MacDonald â€œMac Deeâ€ Chidavaenzi have come together to compile music from known and raw talent.
The first album which is part of a planned series called ZimStars has 18 tracks and the two producers say the effort is aimed at injecting new blood into the industry and properly packaging works of undiscovered talent.
MacDee spoke of the challenges faced by young artists in trying to enter the urban grooves scene, saying this is killing the genre.
Russo says the compilations are meant to properly manage and market rising artists to help them penetrate the industry.
The compilation features the likes of Nicole, Thando, Mitch, Shannon and Tawanda Mugodhi who were given a chance to mix and collaborate with established urban groovers such as Maskiri, Stunner, Roki and Tererai among others.
Songs like Waenda shamwari dedicated to the late Sam Mtukudzi, ZimStars Anthem and Ndokuimbira, are already enjoying airplay on local radio stations.
The urban grooves genre which came to life at the turn of the millennium has been criticised for lack of organisation and depth, which has seen too many one hit wonders and the production of sub-standard works due to lack of technical knowhow and management on the part of the artists.