A call has been made for African governments to work in partnership with the private sector to promote investment in tourism infrastructure and enhance the Brand Africa Campaign.
The call was made in Togo at the first Specialised Technical Committee meeting on African Union Commission (AUC) of infrastructure and energy within which tourism issues fall under.
Zimbabwe’s Deputy Minister of Tourism and Hospitality Industry, Cde Anastancia Ndlovu, who led the local delegation to the meeting, said ministers agreed that Africa should work as a block to promote tourism and Brand Africa and governments should be open to private investments.
Turning to the recent launch of Ethiopian Airlines to the Addis Ababa-Victoria Falls route, Cde Ndlovu said the government’s open sky policy is yielding results, adding that the aviation industry is a key facilitator of tourism.
With the African tourism sector still growing, the meeting agreed that a regional effort to promote tourism together and destination Africa is a wise decision which can take Afican tourism to another level.