The Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa has spelt out the mandate for the new ZBC board, warning that they members were appointed to serve.

“State Enterprises are not feeding troughs for board members. Your appointments are an opportunity to serve, not to eat,” said Minister Mutsvangwa, when she met the board members in Harare this evening.

The Minister tasked the new board to turnaround the negative perception towards ZBC and ensure that it lives up to its aspired state of being a professional and modern entity.

“We pledge to providing the required support to ensure that you meet your set targets…..More players are going to enter the field and ZBC should position itself strategically in order to maintain its market share,” she said.

Minister Mutsvangwa also encouraged ZBC to adhere to its constitutional obligations and pledged that the government will give the new board space to operate without undue interference.

Another immediate task for the board is to shape the national broadcaster into an institution that reflects the new dispensation’s ethos of reforms, modernisation and enhanced democracy.

The Deputy Minister of Information, Publicity and Broadcasting Services, Dr Energy Mutodi implored the new board to strictly uphold corporate governance principles.

Board Chair, Dr Josiah Tayi promised to change the face of the organisation to become the broadcaster of choice.

ZBC CEO, Mr Patrick Mavhura gave an insight of the priority projects they want to accomplish.

The other seven members of the board are Tsitsi Dangarembizi, Mrs Helliate Rushwaya, Ambassador Thomas Bvuma, Mrs Dorothy Mabika, Mr Brian Matengandebvu, Reverend Thompson Dube and Cde Devnanda Popatla.

The board will serve for a 4-year term.