The government has challenged the newly appointed Transmedia board chaired by Ambassador Mary Mubi to complete the digitalisation project.

This was said by the During a meeting held with the board members in Harare this Friday (yesterday), Information, Publicity and Broadcasting Services Minister Senator Monica Mutsvangwa called on the board to ensure that Transmedia Corporation is run efficiently so that it can be self-sustaining.

“The corporation is allowed to be innovative and to come up with initiatives that allow it to be self-sustaining, the board needs to hit the ground running and take up its mandated roles, mainly but not limited to serving as a trusted  advisor to the CEO,” she said.

The board members through their chair Ambassador Mubi, pledged to carry out their mandate and ensure that migration from the analogue terrestrial television broadcasting to the digital platform.

“We have listened and we are going to hit the ground running, we are there to serve the interests of the nation,” Ambassador Mubi said.

Transmedia which is headed by Mrs Florence Sigudu Matambo as its chief executive officer has been operating without a board since 2014.

The other members of the board are Clifford Mufiri, Raymond Takavarasha, Pamela Muchingambi, Viola Zenenga, Margaret Zhou and Dalick Marandure.

Transmedia is a state-owned company established to provide radio and television signal distribution services for broadcasters in Zimbabwe in terms of Zimbabwe Broadcasting Commercialisation Act of  2001.