zim tourism.jpgGovernment says the joint marketing strategy of the Kavango-Zambezi Trans Frontier Conservation Area (KAZA-TFCA) has played a major role in boosting tourist arrivals among the member states including Zimbabwe.

The Minister of Environment and Natural Resources Management, Cde Francis Nhema, said the facility has created a lot of movement within the five member states and other countries within the region which has an abundance of wildlife with particular advantage being the big five.

He said according to the agreement, there will be benefit-sharing among the five member countries which will be invested back into the system to fight poaching, and further develop and market the area from one website hence benefiting all the countries equally.

Zimbabwe Council for Tourism Representative for Victoria Falls, Mrs. Barbara Murasiranwa, said unlike in the past when tourists shunned Zimbabwe, the joint marketing strategy has helped set the record straight that the country is a safe tourist destination, a development which has created more confidence in the country, adding that most tourists travelling in groups are doing circuits of the entire KAZA states and allowing all countries to benefit equally.

This facility is expected to see the country record even higher figures of tourist arrivals ahead of the 2013 United Nations World Tourism Organisation General Assembly to be co-hosted by two of the KAZA-TFCA member states, Zimbabwe and Zambia.

 

The Kavango Zambezi Trans-Frontier Conservation Area will be officially launched in Katima Mulilo in Namibia in March in a move that is expected to see new strategies being unveiled to create new business opportunities for all the member states.