A call has been made for SADC countries to focus and arrange mega events in order to boost tourism in the region. The call comes in the wake of revelations that tourism in the future should be driven by mega events which have a tendency to focus on a particular country.
Mega events like the FIFA World cup to be held in South Africa in June as well as the Africa Cup of Nations which was held in Angola in January have a natural tendency to focus peopleâ€™s attention to a country thereby opening tourism opportunities for the region at large.
At a recent Sport Tourism Mega event summit held in South Africa, stakeholders in tourism agreed that countries must position themselves so that they bid and participate in mega events including big conferences such as the solar summit, commonwealth and the African Union.
Tourism and Hospitality Industry Minister Engineer Walter Mzembi who represented Zimbabwe at the conference said since the future of tourism will be driven by mega events there is need for Zimbabwe to bid and arrange for the hosting of one or more mega events each and every month.
Tourism is regarded as the trump card for economic prosperity and has contributed 7% to the countryâ€™s gross domestic product and hopes are high that with the coming of the world cup soccer showcase in June, the sector will contribute 15% to the Gross Domestic Product this year.