The tourism industry was once again among the best performing sectors in 2011 as evidenced by an increase in average bed occupancy from 36% in 2010 to 37% in 2011, amid projections that room occupancy will further increase to 60% by the end of this year.
Former Zimbabwe Council for Tourism (ZCT) President, Mr Emmanual Fundira hailed the sterling performance by the sector in 2011, and expressed confidence that the industry will increase its contribution to the Gross Domestic Product in 2012.
Other stakeholders in the industry however called for more funding for on-going refurbishment exercises at different resorts as well as upgrading of the key enablers such as the road network and the aviation infrastructure.
Among some of the successes recorded by the sector in 2011 include the successful re-branding of the country tourism sector under the theme, â€œZimbabwe: A world of Wonders.â€
The sector also recorded overall growth from 10,3% in 2010 to 13,7% in 2011, but the major highlight of the year was the country’sÂ successful bid co-host the 2013 United Nations World Tourism Organisation (UNWTO) General Assembly with Zambia.