Government says it has confidence that the tourism sector will achieve its growth target this year, following intensive marketing and promotion drive which saw the sector surpassing its target growth for the year 2011.
After launching the new tourism brand, â€˜Zimbabwe a world of wondersâ€™, which saw the country participating in various tourism exhibitions in other countries, government has begun to see an increase in tourist arrivals from both traditional and new source markets, a development that saw the country recording a remarkable increase in tourist arrivals in the year 2011.
Acting Director for Research Planning and Development in the Ministry of Tourism and Hospitality Industry, Mr. Douglas Runyowa says following guidelines by the Ministry of Finance that economy will grow by 9,4% government hopes to achieve 13,7% growth this year and up to 15 % growth per annum in the tourism sector by 2015.
He added that there is need to speed up the tourism satellite accounting system to ensure that all tourism transactions are accurately recorded.
Zimbabwe Council for Tourism Representative in Victoria Falls, Mrs Barbara Murasiranwa, said the sector should perform better taking into consideration that the country will be hosting the Africa Travel Association Conference which will expose the country even further as a safe tourist destination.
Late last year, government re introduced the rebate on capital goods for the tourism sector following concerns raised by the sector.
The tourism sector is targeting a contribution of 20% to the Gross Domestic Product by the year 2018.