The country’s national tourism master-plan is complete and now awaits cabinet approval before it can be successfully implemented across identified tourism development zones in the country.
The tourism master plan, funded under the African Development Bank (AfDB) facility, will act as a guide towards the sustainable growth and development of the country’s tourism sector until 2035.
Within this context, the vision of the master-plan is to develop an inclusive, robust and vibrant tourism economy in the country which will revitalise the competitiveness of the sector within the regional market.
The Minister of Tourism and Hospitality Industry, Dr Walter Mzembi said a number of development zones have been strategically identified around the country where resources will be channelled towards development in line with the broader vision to achieve a US$5 billion tourism economy.
“The national tourism master-plan will be critical in addressing a number of growth constraints on investments and businesses affecting both tourist arrivals and revenue in the industry,” he added.
By addressing these constraints the master plan projects positive sentiment in annual growth in revenue of 5 percent, 10 percent and 15 percent by 2025.
Expansion is also expected on infrastructure in the sector.
The Director of Policy, Research, Planning and Development in the Ministry of Tourism and Hospitality Industry, Mr Douglas Runyowa said dates for the official launch of the document are being finalised with the roadmap to engage stakeholders already formulated.
If properly resourced and effectively implemented, the master-plan will provide impetus to generate substantial employment opportunities in the sector that may translate into the multiplication of the current revenues.