elephant hills hotel 24.08.10.jpgGovernment’s introduction of the multi-currency regime has been commended as a move which brought macro-economic stability resulting in the tourism sector witnessing a 30% growth.

The Zimbabwe Council of Tourism says the sector has been steadily growing since the introduction of the multi-currency system.

Last year alone, the sector receipted more than $700 million and there are expectations that the figure will be surpassed this year.

Zimbabwe Council of Tourism president, Mr. Tendai Madzivanyika said the stable macro-economic environment aided by aggressive marketing of the country and the lifting of travel warnings by some countries such as Germany and Japan has seen the country witnessing a 30% increase in tourist arrivals.

“Average hotel occupancy rate for the country has also increased by 50% with most city hotels surpassing the 70% mark. However, some resort areas are struggling to break even, hence the need for continuous more aggressive marketing,” said Madzivanyika.

Tourism in Zimbabwe is on the rebound with the country set to reclaim its position as the 2nd destination of choice after South Africa in the region. 

The coming Sanganai/Hlanganani Tourism Exhibition to be held from the 10-12th of this month is also set to be the barometer in terms of how the international community views Zimbabwe.