emmanuel fundira4 24.08.10.jpgTourism stakeholders have expressed optimism in the ability of the sector to maintain the current positive momentum and contribute immensely towards the projected 9.4% economic growth this year.

The tourism industry was once again among the best performing sectors in 2011 as evidenced by an increase in average bed occupancy from 36% in 2010 to 37% in 2011 amid projections that room occupancy will further increase to 60% by the end of this year.

Zimbabwe Council for Tourism past President, Mr. Emmanuel Fundira, who hailed the sterling performance by the sector in 2011, expressed confidence that the industry will increase its contribution to the Gross Domestic Product in 2012.

Other stakeholders in the industry however called for more funding for on-going refurbishment exercises at different resorts as well as upgrading of the key enablers such as the road network and the aviation infrastructure.

Among some of the successes recorded by the sector in 2011 include the successful re-branding of the country tourism sector under the theme, ‘Zimbabwe: A world of Wonders’, overall growth from 10.3% in 2010 to 13.7% in 2011 as well as the successful bid by Zimbabwe to co-host the 2013 United Nations World Tourism Organisation General Assembly with Zambia.