A Zimbabwean delegation led by a local tobacco merchant, Carved Tobacco Company, has left the country for Malawi and Brazil to explore burley tobacco markets and seek ways to promote the growing of the crop in the country.
The visit comes just before the opening of the burley tobacco marketing season, which is expected early next month.
In an interview with ZBC News, Boka Special Projects Director, Mr Moses Bias, who is also part of the delegation, said the trip is aimed at assessing other markets before the opening of the local one.
He said this would help merchants in determining the pricing of the local crop which he said is preferred by the world market due to its good quality.
â€œWe want burley tobacco to be well marketed as is virginia, and prices should be favourable for the local farmer,â€ said Mr Bias.
The Chairperson of Air Cured Tobacco Association (ACTA), a local organisation which represents burley growers, Mrs Definite Chimombe said the visit seeks to address the challenges which were faced by burley growers last season so as to ensure the smooth flow of business this season.
â€œWe are happy that burley tobacco is receiving much recognition this season, unlike the hassles growers went through last year,â€ she said.
Last year, burley tobacco farmers held on to their crop for more than a month before the Tobacco Industry and Marketing Board (TIMB) could find a buyer.