Auction floors have commenced bookings of tobacco in preparation for the opening 2017 marketing season set for this Wednesday.

The stage is now set for 2017 tobacco marketing with tobacco bales now trickling in at the three auction floors.

Contract buyers will commence on the 16th of March and farmers are required to follow the proper processes and grading standards in order to fetch good prices for their golden leaf, says Ethical Leaf Tobacco chief executive Mr David Machingaidze.

This year tobacco will be sold under a new e-marketing system with expectations high that the model which has been successfully used in India will bring efficiency and weed out corruption which has rocked the tobacco industry over the years.