The Minister of Information, Media and Broadcasting Services, Dr Christopher Mushohwe has challenged Chimanimani content creators to take the digitalisation programme seriously as a business venture.

A good turnout was witnessed at the Zimbabwe digital broadcast content creators meeting that was held at the Chimanimani council hall.

Addressing the content creators, Dr Mushohwe challenged them to take the opportunity that has been created by the digitalisation programme.

“The digitalisation programme will create employment opportunities, and transform the film industry, hence the need for you content creators to seriously consider film making as a business venture,” he said.

Dr Mushohwe said the government intends to make the cost of set top boxes affordable to all citizens in order to ensure that every Zimbabwean realises the benefits of digitalisation.

Speaking at the same occasion, Broadcasting Authority of Zimbabwe (BAZ) CEO, Mr Obert Muganyura said the digitalisation programme will transform the national reception of radio and television signal from 55 and 65 percent respectively to at least 80 percent.

ZBC Acting CEO, Mr Patrick Mavhura said through the digitalisation programme, the national broadcaster will require 144 broadcasting hours of content hence the call for content producers to contribute to content generation.

He said zbc anticipates 75 percent of the content to be generated locally as the national broadcaster does not want to subject viewers too much to foreign content.

Transmedia CEO, Mrs Florence Sigudu Matambo said out of the projected 75 percent local content to be generated under the digitalisation programme, 40 percent should come from independent content producers.

Zimbabwe started implementing the digitalisation programme in 2015 in line with the requirements of the International Telecommunications Union (ITU).

Under the programme, six studios will be digitalised and modernised and already two of the studios have been completed at the ZBC headquarters at Pockets Hill in Harare.