A call has been made for preparatory work to begin in earnest ahead of the countryâ€™s co-hosting of the United Nations World Tourism Organisation (UNWTO) General Assembly in 2013.
Tourism enablers such as the aviation authority, airlines, ICTs departments and the banking sector have been challenged to start preparations in order to ensure the success of the tourism event to be co-hosted by Zimbabwe and Zambia in Victoria Falls.
Team Zimbabwe led by the Minister of Tourism and Hospitality Industry, Cde Walter Mzembi came from the Republic of Korea UNWTO General Assembly to a heroesâ€™ welcome by stakeholders in the sector.
Song and dance of victory took centre stage at the Harare International Airport when the team arrived.
Speaking on arrival, Minister Mzembi said the hosting of the event will once again put Zimbabwe on the map as a tourism destination of choice.
Cde Mzembi called for preparatory work to start now to ensure destination accessibility, provision of quality accommodation, the use of plastic money and international visa cards so that the country is not found wanting in 2013.
â€œThe UNWTO General Assembly in the Republic of Korea was a resounding success as Zimbabwe and Zambia won the bid to host the prestigious event that comes once in 400 years to a country considering that it is biannual and there are nearly 200 countries affiliated to the UNWTO who would like to host the event.
Zimbabwe, under the leadership of President Robert Mugabe has been a pioneer in many aspects which have helped prop up Zimbabweâ€™s image on the international scene.
In the economic sphere, the country has adopted the Look East Policy, which has seen other African countries follow suit.
In the establishment of a stand alone Ministry of Tourism, Zimbabwe has once again set the pace to which South Africa, Britain and others later followed.
Cde Mzembi said through the Presidentâ€™s speeches and public talks, Zimbabwe has become a destination of choice on the continent.
Besides destination endorsement, a lot of benefits are going to be accrued from the hosting of such an event among them employment creation, infrastructure development and direct income to be cashed in from services rendered.