national-sports stadium.jpgLack of clarity of sponsorship and business project proposals on the part of sport administrators have been cited as the biggest impediment in associations’ attempts to lure meaningful funding.

 

Sports education specialist and consultant, Edward Siwela says sport associations are failing to get meaningful sponsorship as they go to the negotiating table with no clear cut plan on what form of benefits and support they want to derive from particular partnerships.

 

He said too often, associations don’t get meaningful funding because they fail to correctly present viable business plans.

 

Another sports administrator Liberty Maidza says sponsors should be sincere during negotiations and sponsorships should be different from donations and that both parties must derive meaningful benefits from their partnerships.

 

The concerns emerge after the realisation that most sport associations are too often given donations which are interpreted as sponsorship packages.

 

These do not bring any relief on the associations who continue to be searching for more funding.